Like we've said before, our surroundings, our daily escapades inspire us to draw and design and bring them to the world.
The vivid hues of bougainvilleas decking up the entrance of our studio made us pen it down on paper and begin the journey of FLORAL CRUSADE.
The soft hues and motifs of florals have been and always will be a classic for the Indian home. Going the unorthodox way, we painted the motifs and created our range of Floral Crusade. This collection is also our first where we even designed matching bedspreads to complete the look. Here's step by step glance at our process.
1. Conceptualisation
To us, it's putting a good concept into practice. It's a different experience to get a product that you see from it's conception to it's final look.
2. Sourcing
3. Production
4. Finishing
To see more from this collection and grab them for your homes, visit www.idamstore.com. Shop now. All under Rs 1800/- only!
]]>Characterised by the never ending rows of shops that would have their patrons luring you with slogans like 'Kapda hi kapda' at dirt cheap prices, the uneven pathways would be full of rickshaw wallahs yelling to make way for their delicate though enormous vehicles. One just cannot avoid the constant whiff of delicious kachoris being fried just around the corner.
We won’t say that it’s a place to visit for the charm of it, but it sure is for the immense variety of cloths available. Be it the infinite thaans of prints, the classic checks or stripes and even just kora kapda.
Our day at Gandhinagar.
Things to note :
1. Hydrate : Carrying a bottle of water would be a good idea.
2. Avoid rainy season visits.
3. Do try the refreshing shikanji that you’ll find at every nook and corner.
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It all started when we thought our prints needed to be given a life out of the sketchbook. Unable to drop the pen and the need to give life to our hand illustrations, we decided to integrate them in our daily life through textiles.
A pop of colour in the illustrative black and white hand-drawn prints have been incorporated in to break the monotony of the grayscale.