After a year into its inception, IDAM introduces its new enterprise, IDAMknits. It is an exploratory initiative towards sustainable design with intent to redeem the possibilities of the plethora jersey fabrics and create a collection of home linen, which has never been seen before in the Indian market.

Introducing for the first time ever, cushions made of jersey fabric. Commonly used for clothing like T-shirts and hoodies, jersey knit fabrics is made from lightweight cotton yarn. You know how you snuggle into your jersey sweatshirts or feel that knitted T-shirts are the most comfortable clothing. Imagine snuggling in a blanket of the same fabric or hitting the pillows with the same cozy and soft feel. With an intent to redeem the prospects of this soft, cozy and durable fabric, IDAM present’s its new concept in the form of home and lifestyle products.